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UnderHood

About Us

It was by March 2021, the seeds of our journey were sown by two friends who shared not just a friendship, but a dream. A dream of becoming entrepreneurs, of crafting something extraordinary from the ordinary, and doing it all with nothing but sheer determination and a pocketful of hope.


Our story begins in Tirupur, the knitwear capital of India, where we found ourselves inspired to break away from the conventional. We were driven by the desire to make a mark, to create something unique amidst the sea of familiar. And so, we embarked on a journey into the world of entrepreneurship.

Early on, we delved into various categories of dress manufacturing, but the path was far from smooth. Our days were filled with trials and errors, and each failure was a stern teacher. But we refused to be discouraged. Instead, we viewed every setback as an opportunity to learn and grow.

These lessons became the building blocks of our journey, our stepping stones towards excellence. From being resellers now we have grown as manufacturers with a team of 15 members. We upgraded ourselves, honed our skills, and persevered through the challenges. And through it all, our brand began to take shape.


In the early months of 2022, we made a pivotal decision - to step into the realm of streetwear fashion. It was a bold move, driven by our belief that we could bring something fresh and captivating to the world. We saw an opportunity to redefine fashion, to infuse it with our unique perspective and dedication to quality.

Today, we stand before you as a brand born from humble beginnings, forged in the fires of determination and resilience and experience. We are not just a label; we are a testament to the power of dreams and the tenacity of spirit. We invite you to join us on this exciting journey, to experience the fusion of our passion and creativity, and to embrace a new era of style with us.


With hearts full of gratitude, we mark the milestone of having served over 50,000 customers who have embraced our brand with open arms and warm hearts.

At the very core of our brand is a commitment to craftsmanship that resonates with every stitch in our clothing. It's a commitment driven by love - love for the art of creation and love for the satisfaction that comes from delivering quality.

But our journey doesn't stop here. We stand at the threshold of a future filled with boundless possibilities. We envision a world where our brand reaches every corner, where the love for our craftsmanship transcends borders and boundaries.


As a brand, we extend an invitation to you - be a part of our family. Join us on this incredible journey as we continue to weave our story into the fabric of fashion. Let's forge a bond that knows no end, a bond built on trust, quality, and a shared love for what we do. With you by our side, there are no limits to the heights we can reach, and together, we will create a legacy that endures through time. Thank you once again for supporting us!!


Join Us From the Very Start
Here we are, taking our initial steps in this journey with some products that, in hindsight, may not have been the best choice. Yet, we reflect on those early days and appreciate how far we've come.

Hope White Unisex Oversized T Shirt front and back design view of male and female
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